Paul-Valéry Montpellier 3 University · Applied university projects · Bachelor's & Master's

Designing communication strategies in service of the common good

Leadership, Politics & Governance round table, Palais des Congrès de Béziers

Context

Throughout my university studies in public and political communication, I took part in several group projects applying strategic communication methods to issues of public interest.

My role

Student, applied Bachelor's and Master's projects: designing communication strategies as part of a team.

My main contributions

Developing communication strategies

On topics such as the ecological transition, tackling disinformation, civic participation, international solidarity and public health.

Analysing context, stakeholders and target audiences
Designing communication plans and awareness campaigns

Projects delivered

"Leadership, Politics & Governance" Round Table: organising a round table on tensions between political and administrative power in local government, Palais des Congrès de Béziers, 18 January 2023
Communication campaign for the town of Allègre-les-Fumades: a public and political communication campaign plan to showcase the town's heritage and territory
Le Grand Oral des Jeunes: a digital public and political campaign project
Fake news: analysing and addressing disinformation during the 2022 election period
Tous à l'électrique: a digital workshop raising awareness of electric mobility
Le Monde sans faim: an awareness campaign on tackling hunger
Preventing cyberbullying: an awareness campaign on cyberbullying among young people
Preventing smoking: an advertising semiotics project on the dangers of secondhand smoke
Analysing communication around the Russo-Ukrainian conflict: a semiotic study of an awareness advertisement about the conflict
Branding Sainwell: a branding project for a fashion label

The essentials

Population reached: Local governments, institutions, the general public
Key skills: Strategic communication, public policy analysis, teamwork
Partners involved: Paul-Valéry Montpellier 3 University
Impact: Putting communication tools to work for the common good

Results

Designed several public communication strategies
Delivered campaigns addressing concrete issues

Skills mobilised

Strategic communication Public communication Audience research Teamwork Public presentation

What this experience taught me

These projects taught me that a communication strategy relies above all on a deep understanding of needs, audiences and goals, an approach that still guides my work as a consultant today.